Netflix has announced plans to open three immersive attractions across the United States, inspired by hit shows including Squid Game, Wednesday and Stranger Things. The venues, named Netflix House, will be free to enter, with tickets required for specific experiences inside.
The first Netflix House will open in King of Prussia, Philadelphia, on 12 November, followed by another at the Galleria mall in Dallas on 11 December. A third location is planned for the Las Vegas Strip at BLVD Las Vegas in 2027. Each site will feature themed activities and a Netflix Bites restaurant serving food and cocktails inspired by characters.
In Philadelphia, visitors can enjoy a Wednesday-themed Eve of the Outcasts Festival, a One Piece quest, VR games, Bridgerton-inspired mini golf and a Tudum theatre. The Dallas site will offer Squid Game challenges, a Stranger Things immersive experience in the ruins of Hawkins, and a Netflix RePLAY arcade with games based on Love is Blind and Big Mouth.
Marian Lee, Netflix's chief marketing officer, said: “Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste.” Tickets for paid experiences in Philadelphia go on sale on 17 October.
