Liverpool has been named the second most welcoming city in England, according to a new study by travel company Travel Bird. The research ranked cities worldwide based on factors such as safety, happiness, capacity and openness to tourists.
The study found that London topped the list for England, but Liverpool outperformed popular international destinations including Amsterdam, Vienna and Madrid. Approximately 75 million tourists visit Liverpool each year to see its cathedrals, museums and galleries.
The ranking also considered ‘over-tourism’, a term describing the impact of tourists on local residents. Liverpool scored six out of ten for this factor, indicating a harmonious balance between visitors and locals. In comparison, Singapore – named the world’s friendliest city – scored eight.
Liverpool’s welcoming reputation was echoed by 15,000 travel journalists, who described the city as very welcoming. The US ambassador also praised the “warm and generous” reception he received during his first visit. This accolade follows Liverpool being voted the kindest city in the UK earlier this year.
