Reality television star and media personality Katie Price has once again captured public attention with a whirlwind romantic development that has inspired a unique commercial opportunity. The 47-year-old former glamour model shocked fans by announcing her engagement to entrepreneur Lee Andrews merely a week after confirming her split from ex-boyfriend JJ Slater.
A Lavish Dubai Proposal
Katie Price shared images of the extravagant proposal moment on her social media platforms, showcasing a romantic setup at the luxurious Jumeirah Burj Al Arab hotel in Dubai. The display featured the words 'Will you marry me?' meticulously arranged in rose petals, accompanied by numerous tea light candles creating an intimate atmosphere. Within days of this public declaration, the couple proceeded to marry, leading to widespread speculation among followers that the entire sequence might constitute an elaborate publicity stunt.
This suspicion prompted Lee Andrews to directly address his Instagram audience on Tuesday, firmly insisting that their marital status is genuine and that they are authentically husband and wife. The rapid progression from engagement to marriage within such a condensed timeframe naturally fuelled considerable discussion across social media platforms and entertainment circles.
Travel Company Seizes Marketing Opportunity
Capitalising on this viral moment, prominent travel company On the Beach has launched a specially curated proposal package that directly mimics Katie Price's engagement experience. The firm is now offering customers the chance to recreate the exact romantic setup at the same prestigious Dubai location. A promotional campaign image features the tongue-in-cheek caption: 'You can't put a price on the question you only get asked once. Or twice,' superimposed over imagery reminiscent of Katie and Lee's own social media posts.
The advertisement continues with the playful statement: 'Well, actually, now you can. Book with On the Beach and request the Burj Al Arab Proposal Package.' This marketing move cleverly references the revelation that Lee Andrews orchestrated an almost identical proposal for a previous girlfriend, Alana Percival, just four months earlier at the identical location.
Details of the Replicated Romantic Gesture
Comparative photographs clearly illustrate the striking similarities between the two proposals. Both featured:
- Rose petals and tea lights arranged to spell 'Will you marry me?' on the floor of the Burj Al Arab's luxurious spa
- A bouquet of roses presented to each woman, identically wrapped in brown paper
- The same exclusive hotel setting in Dubai
Alana Percival, who bears a remarkable resemblance to Katie Price with similar tattoos, long hair extensions, and artificial tan, reportedly invested in one of Lee Andrews' business ventures according to various media sources. Their engagement was ultimately called off after Alana grew suspicious about Lee's intentions, adding another layer of intrigue to the current situation.
Package Inclusions and Additional Promotions
On the Beach's proposal package promises customers a comprehensive romantic experience, described by the company as having 'a 100% success rate' in their promotional materials. The offering includes:
- Rose petals and tealights arranged to spell the marriage proposal
- Access to the luxurious spa setting at Burj Al Arab
- A bouquet of flowers presented in the same style
- Complimentary airport lounge access to 'start the romance before take-off'
The company's marketing copy concludes with the playful line: 'When love's involved, Price really doesn't matter. T&Cs apply,' incorporating a clever pun referencing Katie's surname.
Beckham Family Feud Reference
In a separate but similarly themed promotional move, On the Beach has also introduced what they term 'The Beckham Clause' in response to the highly publicised family feud involving Brooklyn Beckham. This refers to Brooklyn's recent six-page statement expressing his refusal to reconcile with his famous family members.
The travel company's promotional material addresses this with the statement: 'Finally, a refund policy for when the family chat goes nuclear.' They explain that 'The Beckham Clause' provides refunds for hotel portions if group members withdraw from trips due to family disputes, dramatic group chat exits, disagreements over sun lounger sharing, or even 'inappropriate dancing.'
The cheeky campaign concludes with the pun: 'Because you Wannabe on the beach. Not in a feud,' followed by the disclaimer: '*Hotel only. T&Cs apply. (They might be 6 pages long).' This reference directly mirrors the length of Brooklyn Beckham's published statement about his family situation.
This dual marketing approach demonstrates how contemporary travel companies are increasingly leveraging celebrity news and viral moments to create engaging, timely promotional campaigns that resonate with current cultural conversations while offering tangible travel experiences to consumers.
