An Unprecedented Offer for UK Travellers
In an ambitious move to tackle the growing issue of overtourism, Japan's flagship carrier, All Nippon Airways (ANA), has unveiled a remarkable scheme offering free domestic flights exclusively for passengers arriving from the UK and Europe. This innovative initiative, developed in partnership with the Japan National Tourism Organisation (JNTO), provides two complimentary internal flights with any international booking to Japan, creating an unparalleled opportunity for British explorers.
Exploring Beyond the Beaten Path
The primary goal of this programme is to redirect tourist traffic away from overcrowded hotspots like Tokyo and Kyoto and towards Japan's stunning but less-visited regions. Travellers can immerse themselves in the country's diverse cultural tapestry, from the breathtaking coastlines of the Okinawa Islands – often called the 'Maldives of Japan' for their pristine white sands and turquoise waters – to the historic charm of Nagasaki and the natural wonders of Hokkaido.
With ANA servicing over 40 domestic locations across Japan, the choices for adventure are virtually limitless. The airline is promoting greater flexibility by allowing these free standard-class flights to start and finish at different airports, enabling a more comprehensive exploration of the country's hidden gems.
The Essential Details and Conditions
While the offer of free flights is undoubtedly attractive, several important conditions apply. The scheme is exclusively for travellers flying into Japan from the UK or Europe on a paid ANA international ticket. The promotional window for this initiative runs from November 24, 2025, to January 31, 2026, though the actual domestic travel can occur outside these dates.
Prospective travellers should note that while the flights are complimentary, passengers are responsible for international airfare, potential taxes, and visa fees. For those looking to book, January presents the most economical time to secure a flight from London to Tokyo, with prices starting from approximately £821.
ANA has expressed its commitment to making regional exploration more accessible and fostering deeper, more sustainable engagement with Japan's culturally rich areas. The airline has even provided sample itineraries on its website to help travellers plan their journey, suggesting a stay in Tokyo before venturing out to discover the country's lesser-known treasures.
