Forget everything you think you know about budget travel. I've just returned from the destination officially crowned Europe's best value holiday spot, and it's not where you might expect. Welcome to Sunny Beach, Bulgaria – a Black Sea paradise where your pound stretches to unbelievable lengths.
Imagine sipping a perfectly chilled pint of local beer for less than £2. Or enjoying a three-course meal for two with wine, all for under £30. This isn't a fantasy; this is the everyday reality for visitors to this vibrant coastal resort.
Sun, Sand and Serious Savings
My journey began with scepticism. Could this Eastern European gem really deliver on its promise of incredible value? From the moment I arrived, the answer became a resounding yes. The resort stretches majestically along the coastline, offering pristine golden beaches that rival any Mediterranean destination.
The accommodation options cater to every budget, from all-inclusive luxury resorts to charming family-run apartments. I found comfortable, clean hotels starting from just £35 per night – a fraction of what you'd pay elsewhere in Europe.
Culinary Delights That Won't Break the Bank
The dining scene in Sunny Beach will make any food lover's heart sing. Traditional Bulgarian restaurants serve up massive portions of local specialities like shopska salad, kebapche, and banitsa. The quality and value are extraordinary – most main courses cost between £5-8.
For those craving familiarity, there are plenty of international options too. But I'd strongly recommend embracing the local cuisine – your taste buds and wallet will thank you.
Beyond the Beach: Adventures Await
While the main draw is undoubtedly the beautiful coastline, Sunny Beach offers plenty beyond sunbathing. The nearby ancient town of Nessebar, a UNESCO World Heritage site, provides a fascinating cultural day trip. Wander through centuries-old churches and traditional wooden houses perched dramatically on a rocky peninsula.
For thrill-seekers, the resort boasts one of Europe's largest water parks, along with buzzing nightlife that caters to all ages and tastes. From sophisticated cocktail bars to beach clubs that pulse with energy until dawn, there's something for everyone.
The Verdict: Unbeatable Value
What truly sets Sunny Beach apart isn't just the low prices – it's the quality you receive for your money. The service is genuinely warm and welcoming, the facilities are modern and well-maintained, and the overall experience feels anything but 'budget'.
With direct flights from multiple UK airports taking around three hours, and temperatures regularly hitting 30°C in summer, this Bulgarian paradise offers everything British holidaymakers crave – without the financial pain. Sunny Beach isn't just Europe's best budget destination; it might just be one of Europe's best destinations, full stop.
