Marks and Spencer's New Surf and Turf Brioche Rolls Delight Shoppers
Marks and Spencer has launched a new limited edition food item that is generating significant buzz among customers, with many expressing excitement and praise for the innovative lunchtime offering. The Surf and Turf Brioche Rolls are designed to elevate dreary winter lunches and have been met with enthusiastic responses from those who have sampled them.
A Luxurious Duo of Flavours
The product consists of two brioche rolls, each packed with distinct fillings. One roll features lobster and prawns in a rich cocktail sauce, while the other contains British rare roast beef smothered with a distinctive dijonnaise dressing. M&S has marketed this pairing as the "perfect lunchtime pairing," ideal for brightening up the winter season.
According to the retailer's website, the rolls are described as a "luxurious duo" served in soft, buttery brioche buns. The packaging has been upgraded with Valentine's-themed designs in shades of pink and red, adding a festive touch to the product.
Shopper Reactions and Pricing
Shoppers have been quick to share their thoughts on the new offering. Many have taken to social media to express their delight, with comments ranging from "wow, this looks delish" to pleas for the product to be available year-round. One customer noted that the rolls were "delicious" but wished for a larger lobster roll option, while another inquired about purchasing the lobster and prawn roll separately due to dietary preferences.
The Surf and Turf Brioche Rolls are priced at £6 for the pair, equating to £3 per roll. Despite some initial concerns about the cost, the overall feedback suggests that the quality and taste justify the price point for many consumers.
Limited Edition Availability
It is important to note that this product is a limited edition item, meaning availability may be restricted. M&S has indicated that the rolls can be found in local M&S Foodhalls, and customers are encouraged to check online for stock availability. The rolls previously made an appearance during the Christmas season and have now returned for Valentine's, sparking some confusion among shoppers about their limited edition status.
In response to queries, M&S clarified that while the rolls were popular over Christmas, their current release is specifically tied to Valentine's promotions, hence the limited edition label.
Broader Context of M&S Innovations
This launch is part of a broader trend of innovative food products from Marks and Spencer that have captured public attention. The retailer has also seen success with its Valentine's confectionery, including a cheeky pickle-shaped chocolate, and viral Easter eggs like the returning Custard Cream egg and a new Pistachio-filled variant.
As shoppers rush to try the Surf and Turf Brioche Rolls, the consensus among early tasters is overwhelmingly positive, with many deeming them a worthwhile treat for special occasions or a luxurious lunch break.
