A new survey of 2,000 Britons has revealed a surprising admiration for the French lifestyle, with four in ten claiming to 'idolise' it. The research, commissioned by St Pierre as part of its 'eat avec respect' campaign, found that 66% of respondents wish to incorporate certain aspects of French living into their own lives.
The study highlighted envy of French cuisine, fashion sense, and work-life balance. Specifically, 43% admire the French passion for fashion, while 39% appreciate their approach to balancing work and leisure. The survey also noted that 32% have considered relocating to France for its lifestyle, which 48% described as 'stylish', 41% as 'relaxed', and 36% as 'balanced'.
When it comes to work practices, Brits admire the French habit of leaving work at contracted hours and striking for demands. The research also found that 43% believe the French show more respect towards food and mealtimes, with the average UK adult spending only 47 minutes on all meals combined. A quarter of respondents felt that taking time for a proper lunch during work would boost their mood.
Three in ten Brits think the world would be happier if everyone adopted aspects of French living, and 27% have been influenced by French friends or acquaintances. Changes inspired by the French include using fresher ingredients, embracing leisure time, and appreciating surroundings. Aspirations include avoiding processed foods, making time for hobbies, and being more romantic.
A spokesperson for St Pierre commented: 'The French lifestyle is often admired and romanticised worldwide and for good reason. It can be characterised by a balance between work, leisure, and enjoying the finer things in life - something we don't always get right here in the UK.' They added that food is a shared experience that unites cultures.
