A British tourist visiting Benidorm has tested the waters of the resort's famously cheap €1 beer offers, despite widespread warnings from locals and social media influencers. The reporter, who visited La Parada lounge bar near Levante Beach, found the drink to be a small but perfectly acceptable glass of Amstel, served ice cold and tasting normal.
The bar's €1 beer is part of a strategy to attract customers, with the hope they will then purchase higher-margin items like €3 hotdogs and €5 smoothies. The server explained simply: 'It gets people in.' The reporter noted that the glass was more like a third of a pint, but at the equivalent of 84p, it still felt like an incredible bargain compared to UK prices.
Despite warnings from TikTok influencer Frank the Stag Man, who described such drinks as 'absolute rubbish' and advised tourists to avoid them, the reporter's experience was positive. The bar had a fair few locals and was not overcrowded during the afternoon visit.
The moral dilemma of paying so little for a drink left the reporter feeling guilty, but ultimately the bar's offer worked as intended. The experience highlights the competitive nature of Benidorm's bar scene, where owners use cheap drinks to lure in the 830,000 British tourists who visit each year.
