Walkers has teamed up with West Midlands chef Poppy O'Toole to launch a new competition, 'Do Us A Flavour', inviting the public to create the next big crisp flavour. The winner will receive a share of sales up to £500,000 and see their creation become a permanent addition to the Walkers lineup.
Two runner-up flavours will also be made into limited edition products. Entries must be submitted via TikTok by sharing a video outlining a flavour idea, tagging @walkers_crisps and using the hashtag #DoUsAFlavour. The competition runs until February 15.
Poppy O'Toole, known for her appearances on Celebrity MasterChef, suggested bold flavour trends such as Chamoy Pickles, Ramen Carbonara, and Sushi Bake as potential inspirations. Wayne Newton, senior marketing director at PepsiCo, said the company is excited to hear directly from the public and see how a new generation of crisp lovers contributes to the brand's flavour story.
