Tesco has found itself at the centre of an online firestorm after shoppers discovered a truly bewildering addition to its Halloween fancy dress collection: a 'Plum & Nectar' costume.
The outfit, which consists of little more than a purple t-shirt and a green hat, was listed on the supermarket's website with a price tag of £15, leaving potential customers scratching their heads and taking to social media to express their disbelief.
Social Media Erupts Over Bizarre Costume Concept
The backlash was swift and merciless. One baffled customer posted a screenshot of the costume on X (formerly Twitter), quipping, "What even is this?!!" The post quickly went viral, amassing thousands of likes and comments from equally perplexed users.
Many questioned the very concept of the costume, with comments ranging from "This has to be a joke" to "Who is buying this?" The general consensus was that the outfit was not only confusing but also severely overpriced for what appeared to be a simple t-shirt and cap combo.
A Case of Mistaken Identity?
While the costume's name suggests a connection to the popular Tesco-owned soft drink brand, the design offered no clear visual link to the beverage. This lack of recognisable branding left shoppers utterly confused about what the costume was actually supposed to represent.
Some cynical social media users speculated it was a clever ploy to offload excess stock of plain t-shirts by marketing them as Halloween outfits. Others simply declared it the worst fancy dress idea they had ever seen.
Tesco's Response to the Viral Outcry
In response to the growing wave of online mockery, a Tesco spokesperson offered a brief explanation. They stated that the costume was intended for customers looking for a quick, easy, and recognisable outfit, suggesting it was a playful nod to the well-known drink.
However, the court of public opinion had already delivered its verdict. The 'Plum & Nectar' costume has been cemented as a classic example of a retail misstep, proving that even the biggest brands can sometimes spectacularly misjudge their customers' fancy dress desires.
