Taco Bell Unveils New Luxe Value Menu with Items Priced Under $3
In a significant move for budget-conscious diners, the popular fast food chain Taco Bell has officially launched its new Luxe Value Menu across the United Kingdom. The nationwide rollout, which began on 22 January 2026, introduces ten carefully curated items, all priced at $3 or less, aiming to redefine affordable dining.
What's on the New Luxe Value Menu?
The menu is strategically divided into two distinct sections, offering both innovation and nostalgia for loyal customers.
Five New Elevated Creations:
- Mini Taco Salad - A compact yet flavourful salad option priced at $2.49.
- Beefy Potato Loaded Griller - Featuring seasoned beef and crispy potato bites for $2.49.
- Chips & Nacho Supreme Dip - A shareable snack also costing $2.49.
- Avocado Ranch Chicken Stacker - Made with grilled all-white meat chicken, available for $2.99.
- Salted Caramel Churros - A limited-time dessert offering priced at just $1.99.
Five Beloved Value Favourites:
- Cheesy Roll Up - A simple blend of cheeses in a tortilla for $1.19.
- Spicy Potato Soft Taco - A vegetarian-friendly option at $1.29.
- Cheesy Bean and Rice Burrito - A hearty choice priced at $1.49.
- 3 Cheese Chicken Flatbread Melt - Available for $2.29.
- Cheesy Double Beef Burrito - The priciest returning item at $2.79.
A Bold Statement on Value Dining
According to the official press release, this new menu represents "a bold statement about where Taco Bell is taking value in 2026 and beyond." The company emphasises that it delivers "exciting, flavour-forward options that elevate everyday cravings" without breaking the bank.
Luis Restrepo, Chief Marketing Officer for North America at Taco Bell, elaborated on the philosophy behind the launch. "At Taco Bell, value has always been about delivering more—more flavour, more abundance, more options, more excitement," he stated. "The Luxe Value Menu was built on one ambition: to defy expectations of what value can be."
Restrepo further explained the development process, noting, "Through extensive fan testing and bold innovation, we created menu items that deliver an elevated experience at an accessible price point. This isn't just a menu refresh, it's a new standard for value at Taco Bell and across the industry."
Continuing the Commitment to Affordable Meals
This new menu complements Taco Bell's existing range of value-oriented meal deals. The chain continues to offer its popular Luxe Craving Boxes, with the most expensive version retailing for just $9. This box includes:
- A Steak Grilled Cheese Taco
- Nacho Cheese Doritos Locos Tacos
- A Crunch Taco
- Cinnamon Twists
- A Medium Fountain Drink
Additionally, the brand provides $7 and $5 versions of the box, both featuring a Beefy 5-Layer Burrito, a Crunchy Taco, a Medium Drink, and Cinnamon Twists.
A History of Listening to Fan Demand
Taco Bell has cultivated a reputation for being responsive to its customer base. This strategy was evident as recently as December 2025, when the brand temporarily reintroduced its beloved Quesarito following overwhelming fan requests.
Announcing the comeback on Instagram, Taco Bell humorously acknowledged the persistent customer campaign, suggesting fans could finally "stop commenting 'bring the quesarito back'" on its social media posts.
The Quesarito itself has a notable history. The item, which combines seasoned beef, seasoned rice, chipotle sauce, and reduced-fat sour cream inside a grilled quesadilla to form a burrito-like shell, gained viral popularity shortly after its debut. This was partly due to a memorable commercial that aired during the 2014 NBA Draft. The advertisement famously overshadowed the moment the Denver Nuggets selected Nikola Jokić, with his name appearing only as a small on-screen graphic while the commercial played.
The launch of the Luxe Value Menu signifies Taco Bell's ongoing commitment to providing innovative, flavourful, and accessible food options, setting a new benchmark for value in the competitive fast food sector.
