A blind taste test of supermarket jams has revealed a surprise winner, with Aldi's budget option triumphing over the well-known Hartley's brand at a fraction of the cost. The test compared own-brand raspberry jams from Lidl, Morrisons, Sainsbury's, Aldi, Tesco, and Asda against Hartley's.
According to a taste test conducted by the Express, Lidl's jam started off well with a smooth texture and fresh taste, but lacked the flavour intensity of some competitors. Morrisons' jam ranked low due to its thick, jelly-like consistency and artificial flavour. Sainsbury's jam had a decent flavour but was described as slightly sour and artificial.
Aldi's jam emerged as the top contender, praised for its delicious, non-artificial flavour and perfect texture—neither too sweet nor too tangy. Tesco's seedless raspberry jam was notably sweet but offered a distinctive raspberry taste, while Asda's version also boasted a fantastic, natural raspberry flavour, though it didn't top the test.
Hartley's jam was criticised for its grainy texture and overly thick, jelly-like consistency. Despite being quite sweet and enjoyable in flavour, it could not beat Aldi's offering. The winning Aldi jam costs 90p less than Hartley's, making it a clear favourite for both taste and value.
