A TikTok user known as @thefinancegurl has shared a 'super easy' supermarket hack that could help shoppers save money on their weekly food shop. The video, which has gained over 25,000 views, advises buying spices and seasonings from the world foods aisle instead of the condiments aisle.
In the video, the TikToker demonstrates price differences: paprika costing 43p per 10g in the condiments aisle versus 10p per 10g in the world foods aisle; chilli powder at 45p per 10g compared to 12p per 10g; and ground ginger at 67p per 10g versus 10p per 10g. She notes that own-brand options are also cheaper in the world foods section.
Many TikTok users thanked the creator for the tip, with comments such as 'never knew this' and 'great idea'. Some also shared their own suggestions, including buying from small spice businesses for even lower prices.
Consumer group Which? previously endorsed this approach, noting that rice, sauces, and baking ingredients can also be found cheaper in different aisles. They recommend checking the world foods aisle for items like rice and chickpeas, and the baking aisle for sultanas and cashew nuts.
