Supermarket shoppers across the UK could be missing out on huge savings thanks to a simple but little-known trick that most people have never heard of.
While many bargain hunters religiously check yellow-sticker discounts or loyalty card offers, there's another way to dramatically reduce your grocery bill that's hiding in plain sight.
The Secret Section Most Shoppers Ignore
According to retail experts, the world food aisle in major supermarkets often contains identical products to those in the regular aisles – but at significantly lower prices.
"Many shoppers walk straight past these sections without realising they contain the exact same items as mainstream brands, just with different packaging," explains consumer analyst Sarah Thompson.
How It Works
The price difference comes down to several factors:
- World food products often have simpler packaging
- They're marketed towards specific communities who prioritise value
- They avoid expensive brand marketing costs
For example, a 1kg bag of rice in the 'regular' aisle might cost £1.50, while the same variety in the world food section could be just 80p.
What to Look For
These products offer the biggest savings:
- Rice, pasta and grains
- Tinned tomatoes and pulses
- Spices and seasonings
- Cooking oils
- Biscuits and snacks
"The quality is identical," assures Thompson. "It's literally the same product coming from the same factory – just with different labels aimed at different markets."
Why Don't More People Know?
Supermarkets have little incentive to advertise this price discrepancy, as they make higher margins on branded products. Meanwhile, many shoppers assume world food aisles only contain speciality items rather than everyday staples.
Next time you're doing your weekly shop, take a detour down the world food aisle – your wallet will thank you.
