A blind taste test conducted by Channel 5's 'Supermarket Own-Brands: The Big Taste Test' has crowned Aldi's VIVE Cola as the winner over Coca-Cola. A panel of three consumer experts sampled eight different cola drinks, including Coca-Cola and supermarket alternatives from Aldi, Lidl, Tesco, Sainsbury's, Asda, Morrisons, Marks and Spencer, and Lidl.
The panel was surprised to learn that Aldi's VIVE Cola, priced at 49p for a 2-litre bottle, was their top choice. One taster remarked: 'My favourite is A and I think that is Coca-Cola. It tastes more full than the other ones and with genuine coke it has a distinctive sweetness and taste about it. It was definitely my firm favourite.' Another judge described VIVE Cola as 'sweet' and 'full', noting it 'tasted nice'. Coca-Cola came second overall.
Aldi's VIVE Cola is available in 2-litre bottles and six-packs of 330ml cans. The budget supermarket also offers zero sugar, diet, and cherry versions. The show previously tested Heinz Baked Beans against Aldi's Bramwell beans, with the budget option winning at 42p a tin.
