Stacey Solomon, best known for winning I'm a Celebrity... Get Me Out of Here! in 2010, has seen her business acumen pay off as the hair oil brand Rehab, in which she owns a 33% stake, has become the UK's second fastest growing company. The reality star, 36, invested in the brand in 2023, a year after it was founded by friends Vicky Ellis and Anastasia Tozer.
Rehab, which originally sold hair oil products for women, has since expanded into body care and a men's range. Last year, the company's turnover reached £14.2 million. Solomon said she had been a fan of the brand before deciding to invest, praising the founders' work ethic and values.
Solomon's investment is part of a broader business portfolio that includes a clothing range with Primark and her own company, Keymap Entertainment Ltd, which earns revenue from advertising and media appearances. She reportedly earned her first million in 2019 and now has a net worth estimated at £5 million.
Despite her business success, Solomon's primary income still comes from television, including her show Stacey & Joe and presenting roles on Sort Your Life Out and Bake Off: The Professionals. Her husband, former EastEnders star Joe Swash, has an estimated net worth of £1.5 million, having been declared bankrupt twice in the past.
