Tesco customers have been left outraged after spotting a 256g family pack of Cadbury Mini Eggs priced at £6.20. The discovery, shared on TikTok by Welsh bikini competitor Nickie Noo Murtagh, sparked a wave of complaints about the cost of the popular Easter treat.
In her video, Murtagh expressed disbelief at the price, noting that she had planned to buy the eggs as a treat before returning to her diet. “Six whole British pounds and twenty pence for this bag of mini eggs,” she said. “Used to be a £1 right?” Her caption added: “No way am I paying £6.20 for a bag.”
Other shoppers echoed her frustration, with comments describing the price as “ridiculous” and “insane”. One user wrote: “What in the world!!! I love a mini egg but not for that price.” Another said: “Least it’ll stop me buying & eating them.”
Tesco responded by clarifying that the 256g pack is available on Clubcard offer for £5.40, and claimed it is competitively priced compared to rival retailers. The price hike is attributed to soaring cocoa costs, which have reached an all-time high due to poor harvests in West Africa.
The Office for National Statistics reports that chocolate prices have risen by over 17% in the year to October 2025. The UK sources most of its cocoa from Ivory Coast and Ghana, where extreme weather and crop diseases like Cacao Swollen Shoot Virus have devastated harvests, leading to a global supply shortage.
UK chocolate makers, including Cadbury and Mars Wrigley, have responded by increasing prices and reducing product sizes, a practice known as ‘shrinkflation’. The Mini Eggs, first launched in 1967, remain a seasonal favourite, but shoppers are now questioning whether they are worth the cost.
