A Sainsbury's store in Cambridgeshire mistakenly sold Tesco milk to customers before the error was spotted. Shoppers in Ely noticed the competitor's milk alongside Sainsbury's own-branded products on the shelves.
A Sainsbury's spokesman confirmed the mix-up, stating: "Our supplier accidentally delivered us some milk from a competitor, a small amount of which made it on to our shelves." He added that the products were replaced as soon as staff were alerted to the issue.
Apologising to customers, the spokesman said: "We hope our customers in Ely weren't offended by this and we would like to promise them this won't happen again."
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A Tesco spokesman responded with humour: "It's good to see Sainsbury's has got great taste in milk."
