Shoppers looking for a last-minute festive gift or a new party scent can now enjoy significant savings while helping the planet. The Perfume Shop has launched a compelling promotion that rewards customers for being eco-conscious.
The Simple Swap for Savings
The deal is straightforward: bring any empty perfume bottle into a Perfume Shop store, and you will receive 15% off your next fragrance purchase. This discount is valid both in-store and online, making it a flexible offer for all shopping preferences. The retailer announced the initiative directly to its 101,000 followers on its official TikTok account on 5th December 2025.
In the promotional video, a staff member holds up an empty bottle, explaining the dual benefit. "Want to get 15% off while helping the environment? Just head into store, recycle your old bottle and save some money," she says. The process is designed to be hassle-free, with staff handling the recycling on the customer's behalf.
Beyond the Discount: An Environmental Pledge
The benefits extend far beyond personal savings. For every bottle returned, The Perfume Shop has pledged to plant a tree through its partner, Veritree. This organisation specialises in restorative tree-planting projects that sequester carbon, rebuild ecosystems, and support local employment.
The company's website outlines its commitment: "Veritree connects us with tree-planting projects that help restore our planet... At The Perfume Shop, we pledge to plant a tree for every perfume bottle a customer brings back to be recycled with us." This transforms a simple act of recycling into a direct contribution to global reforestation efforts.
Embracing Refillable Fragrances
Alongside the recycling drive, the retailer is encouraging customers to consider refillable perfume options as a longer-term sustainable choice. This approach significantly reduces packaging waste and allows consumers to keep their favourite decorative bottles.
The Perfume Shop highlights several popular scents available in refillable formats, including the iconic Dior Sauvage for men and the modern YSL MYSLF. For those preferring a floral fragrance, the bestselling La Vie Est Belle from Lancôme is also offered as a refill. This move aligns with a growing trend in the beauty industry towards circular economy models.
This initiative presents a clear win-win for UK consumers: it offers tangible financial savings during the expensive festive period while making a positive environmental impact. Instead of discarding empty scent bottles, shoppers can now ensure they are responsibly recycled and contribute to a wider sustainability mission. The offer is live now, providing a perfect opportunity to treat yourself or a loved one this Christmas.
