Primark shoppers are scrambling to get their hands on a new £8 bag that has gone viral on TikTok. The Bow Embellished Shoulder Bag, in pale pink with bow details and a single strap, has drawn thousands of comments from eager customers.
TikTok user Mollie (@mollieeamelia) posted a video showcasing the bag, captioned: “How gorgeous?!! Girlies run don’t walk! When I say I gasped and ran to this bag, it’s a need.” The clip has amassed over 24,000 views and more than 1,400 likes.
Comments flooded in, with one user calling it “unreal,” another saying “this is stunning,” and a third claiming they “need” the bag. Others described it as “the most gorgeous bag” and noted its “Glinda vibes,” referencing the character from Wicked.
Primark’s product description says the bag is “a perfect accessory for leaning into the coquette trend,” with a zip opening and a single main compartment. It is available in stores now, and customers can check local stock online.
