Amazon Prime Big Deal Days, live on 6 and 7 October, brings a host of discounts across kitchen, home, travel, apparel and beauty categories. While some deals are exclusive to Amazon Prime members, the event features genuinely good offers on products from brands such as KitchenAid, Ninja, Bissell, Ugg and more.
Veteran consumer journalists have sifted through thousands of deals to identify what is really worth the spend, from expert-vetted tech gadgets to rigorously tested kitchen appliances. Here are the top Prime Deals to shop from brands you know and love.
Best Kitchen Deals
The Ninja Crispi 4-in-1 Glass Air Fryer is now $153 (was $180), its lowest price, according to tests performed in a food lab. Its main cooking vessels are completely Pfas-free and plastic-free. The deal ends 25 October.
The Ninja Creami Ice Cream Maker is 23% off at $170 (was $220). “The Creami stands out because it makes homemade ice-cream genuinely achievable – even for the most reluctant cooks,” said Danielle Amato, a tester, in the Filter UK’s best ice-cream makers guide. Ninja has dropped its price to $180 a few times, but this is the lowest seen since Prime Day in June.
The De’Longhi Rivelia, the best bean-to-cup coffee machine Filter UK expert Sasha Muller has ever tested, is at its all-time low price of $1,000 (was $1,300) – $200 less than its Prime Day price in June, and a bit lower than Black Friday last year.
More Kitchen and Home Deals
The Breville Joule Turbo Sous Vide Machine is 40% off at $150 (was $250), nearing its lowest price of $142 during Prime Day in June. The KitchenAid Artisan Tilt Head Stand Mixer, the best stand mixer the Filter UK has ever tested, is 24% off at $380 (was $500). It is often discounted, but only gets this low a few times per year.
In home goods, the Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner is $95 (was $130), down from its August price of $99.99. The Shark NeverChange Air Purifier is $150 (was $250), much cheaper than its usual $200 sale price, with easy-to-clean filters and an intuitive air quality display. It has a “Febreze-like nebulizer that can mask odors and fill the room with a fresh scent”, according to Jon Chan, a tester, who named it one of the three best air purifiers.
Travel, Apparel and Beauty Deals
The Amazon Eero 7 Wi-Fi Router is $145 (was $170), a discounted version of the mesh router Nick Mokey, a Filter editor, relies on for “fast, reliable wifi, without dead zones”. The Amazon Fire TV Stick is at an all-time low of $16 (was $40), 60% off, with integrated voice controls and easy setup, praised by Samuel Gibbs, the Guardian’s consumer tech editor.
For travel, the Philips Norelco OneBlade Pro 360 Face + Body Trimmer + Shaver is 28% off at $72 (was $100), the lowest seen for a year. Edward Munn, a tester, called it “lightweight and inconspicuous (meaning it’s perfect for chucking in your hand luggage)”.
In apparel, Le Bop Women’s Drew Pants are 23% off at $99 (was $128), recommended by a stylist in a spring style refresh guide. The Ugg Goldenstar Sandal is $80 (was $120), the lowest they have ever been, with plush footbeds and adjustable straps.
For beauty, the Ulike Air 10 hair removal device, Filter UK-approved and Kardashian-endorsed, is 20% off at $279 (was $350). The Shark FlexStyle hair styler is $230 (was $370), a rare drop below its usual range of $250 to $370. The Vitamix 5200 blender is $345 (was $480), 30% off; kitchen expert Marian Bull found it made “luscious” and “vibrant” soups, smoothies and dips in testing.
Other deals include the Dyson V8 Cordless Vacuum at $270 (was $390), 31% off, with a 40-minute run time and powerful suction, as found in testing by Samuel Gibbs. The CHI Handheld Garment Steamer is $52 (was $69), 24% off, restoring wrinkled clothes in just 20 minutes without a bulky iron and board.
Why You Should Trust Our Recommendations
Every item recommended is something a Filter editor or contributor has personally tested and can vouch for. On occasion, a close substitute from the same brand may be presented, with any differences from the original explained. Competing retailers are scoured for the lowest prices, and price-tracking tools such as Camelcamelcamel are used to check price history and ensure discounts are truly good value, rather than a faux markdown.
