In a significant move that brings Korean beauty trends directly to budget-conscious shoppers, Primark has unveiled its new PS... Glass Skin skincare range. This collection, manufactured in Korea itself, taps directly into the enduring popularity of K-beauty aesthetics, specifically the coveted super-hydrated, radiant 'glass skin' look that has dominated social media and skincare routines for years.
Affordable Access to a Premium Trend
The new line represents Primark's strategic entry into the lucrative Korean skincare market, offering consumers a remarkably affordable way to experiment with the multi-step, hydration-focused routines that define K-beauty. With prices starting from just £2.50 and no item exceeding £5, the range is positioned as an accessible gateway, contrasting sharply with the often higher price points of established K-beauty brands now commonly found in high street pharmacies like Boots and Superdrug.
Key Products Inspired by Viral Favourites
The collection features several products that directly echo bestsellers from renowned Korean brands. A standout is the Glass Skin Rice Toner, priced at £4.50. This milky toner is reminiscent of the highly praised Beauty of Joseon Glow Replenishing Rice Milk, which retails for around £12.40. The Primark version aims to deliver a similar layer of lightweight hydration, a cornerstone of the Korean skincare method.
Another notable product is the PS... Glass Skin Collagen Mask for £5. This is an overnight or extended-wear sheet mask, a format popularised by viral products like the Biodance Bio-Collagen Real Deep Mask. The Primark mask is designed to be worn for several hours to deeply infuse the skin with plumping and glow-enhancing ingredients.
Complete Routine on a Budget
Beyond these highlight items, the Primark Glass Skin range offers a comprehensive selection for building a full routine. The lineup includes:
- A lightweight serum
- A gel-based moisturiser
- An overnight peel mask
- Gel toner pads
All formulations are described as non-greasy and feature skin-soothing and boosting ingredients such as cica (centella asiatica), niacinamide, and squalane. These components are staples in modern K-beauty for their benefits in calming irritation, improving skin texture, and locking in moisture.
A Practical Entry Point
While the quality may not match that of premium brands like Beauty of Joseon, Anua, or Tirtir, beauty experts suggest this Primark range serves a valuable purpose. It allows curious consumers to sample the textures, formats, and concepts of Korean skincare without a significant financial commitment. The launch underscores how once-niche K-beauty trends have become fully mainstream, now influencing product development even in the most accessible tiers of the retail market.
The collection is available now in Primark stores across the UK, though the retailer's notable lack of an online shopping option means customers must visit in person to purchase. This launch coincides with continued British fascination with Korean skincare, as evidenced by the popularity of other products like the Aestura Atobarrier365 Cream, which has garnered praise from celebrities and beauty editors alike for its barrier-repairing and brightening effects.
