A savvy shopper has revealed a £17 Primark jumper that looks so expensive, it could easily be mistaken for a designer piece from high-end rivals like Zara. The discovery, shared in January 2026, is being celebrated online for offering serious style on a strict budget.
The 'Stunning' Find That Rivals High Street Giants
TikTok creator Molly, known as @mollyparisstyle, showcased her recent purchase, describing the jumper as a "lovely" find during a wardrobe refresh. She highlighted its soft, premium-feel fabric and modern, boxy fit with dropped shoulders. "This could honestly be a Zara jumper, a more expensive H&M jumper," she stated in her review, emphasising that for just £17, shoppers "can't go wrong."
The knit, available in a chic Mocha neutral shade and a Light Yellow option, is designed with a ribbed crew neckline, deep ribbed cuffs, and a wide hem. Primark describes it as offering "easy comfort with a polished finish," cut to a standard waist length so it can be worn loose or tucked in.
How to Shop the Affordable Look
The jumper is available to buy online and in stores, with sizes ranging from XXS to XXL. For those wanting to see it in person first, Primark's website offers a stock tracker to check local store availability, alongside a click-and-collect service.
Fashion fans can also complete the look with a matching set. Coordinating joggers are available in both the Mocha and Light Yellow colours, as well as grey, for the same price of £17 each. The wide-leg trousers promise an "easy, breezy fit."
Primark's Winning Streak with Shoppers
This jumper is not the only item causing a buzz at the retailer. Primark has become a go-to for shoppers seeking cosy layers during the unpredictable January weather. Another recent hit was a 'stunning' £20 cardigan hailed by fans as a 'jackpot' find in the perfect colour.
Beyond fashion, Primark is also making waves in beauty. Just before the new year, the chain launched its own range of Korean-inspired skincare products, pledging to help customers achieve the coveted 'glass skin' look for as little as £2.50. This expansion into beauty continues to impress value-conscious consumers across the UK.
