Shoppers across the UK are rushing to Primark stores after the budget retailer unveiled a new, wallet-friendly Korean-inspired beauty collection. The range, designed to deliver the coveted 'glass skin' effect, features products starting from just £2.50.
What's in Primark's K-Beauty Collection?
Launched just before the New Year, the collection offers a full routine for under £5 per item. Key products include the Glass Skin Rice Toner Lotion at £4.50, a Glass Skin Overnight Peel Mask for £5, and a Glass Skin Serum. For those on the tightest budget, the standout items are the Glass Skin Collagen Mask and a pack of Glass Skin Gel Toner Pads, each costing only £2.50.
Staff at the Braehead branch sparked excitement by posting a video online showcasing the new line, confirming its availability both in-store and online. The response from beauty fans was swift and enthusiastic, with many declaring they were "sprinting" to their local Primark to avoid missing out, as happened with previous skincare launches.
Shoppers React to the Affordable Skincare Launch
Social media comments reveal a mix of eager anticipation and positive early reviews. One shopper praised the face mask, suggesting: "It's SO good! Put it in the fridge to reuse it!". Another simply stated: "Need to try it all, would save a fortune!". However, some expressed caution, reminding others to always perform a patch test before using any new skincare product to check for adverse reactions.
Why is Korean Beauty So Popular?
The global obsession with Korean beauty stems from its innovative, gentle formulas and unique ingredients like snail mucin and fermented extracts, which focus on deep hydration and skin health. This holistic, routine-based approach blends ancient wisdom with modern science. Its viral spread is largely credited to platforms like TikTok and Instagram, where beauty influencers have connected a worldwide audience to the detailed K-beauty rituals, making trends like glass skin a mainstream goal.
With this new budget range, Primark is making the once-exclusive world of K-beauty accessible to a much wider audience in the UK, proving that achieving radiant, healthy-looking skin doesn't have to break the bank.
