In a major bid to win back the lunchtime crowd, high street giant Pret A Manger has unveiled a strategic double launch: a brand new meal deal and a significant revamp of its subscription service.
The new 'Lunch Deal' allows customers to mix and match a savoury main, a side, and a drink for a fixed price of £6. This move is a direct response to the ongoing cost-of-living crisis, offering a more structured and potentially better-value option than its existing 'Dine In For £6' promotion, which required the purchase of two specific items.
More Choice, More Flexibility
The new deal provides greater flexibility, enabling customers to choose from a wider range of popular items. This includes sandwiches, salads, and wraps for the main, paired with a snack side and a cold soft drink or coffee.
Simultaneously, Pret has supercharged its 'Pret Club' loyalty scheme. The new 'Club Pret' subscription offers members 20% off all purchases made in-shop, a stark contrast to the previous model which only applied discounts to a barista-made drink.
A Direct Response to Customer Demand
This strategic overhaul appears to be a direct answer to customer feedback and growing competition in the high street food sector. By expanding the subscription benefit to cover entire purchases, Pret is incentivising more frequent visits and higher basket sizes, encouraging customers to do their full lunch shop with them.
These changes signal Pret's aggressive strategy to adapt to new economic realities and solidify its position as a top destination for quality, affordable lunchtime options in the UK.
