Marks & Spencer has done it again, launching a product that has instantly polarised its loyal customer base. The retail giant's new Umami Ketchup is causing a social media storm, creating a clear divide between those who are fascinated and those who are frankly confused.
The new sauce, described as a "rich and savoury" twist on the classic tomato condiment, promises a depth of flavour thanks to the addition of fermented tomatoes, soy, and shiitake mushrooms. This creates the elusive 'fifth taste' known as umami.
The Great M&S Ketchup Divide
Shoppers have taken to social media to voice their strong opinions. One fan enthusiastically declared it "an absolute game-changer for your bacon sarnie", while another simply stated, "This might be the best thing M&S has ever made."
However, not everyone is convinced. The savoury, almost funky profile has left some traditionalists scratching their heads. One baffled customer commented on its unique taste, proving that this is far from your average Heinz.
What Exactly Is Umami?
For those unfamiliar, umami is the fifth core taste alongside sweet, sour, salty, and bitter. It's often characterised as a pleasant, savoury brothyness found in foods like Parmesan cheese, mushrooms, and soy sauce. M&S's innovation aims to pack that complex, savoury punch into a squeezy bottle.
The question on everyone's mind now is whether this bold flavour experiment will become a cupboard staple or a short-lived novelty. One thing is for certain: M&S has successfully got everyone talking, and the sauce is flying off shelves as curious foodies rush to try it for themselves.
