M&S Shoppers Furious Over Shrinkflation: Are Your Favourite Products Shrinking?
M&S Shrinkflation Fury: Products Shrink, Prices Don't

Marks & Spencer shoppers have taken to social media to voice their frustration after discovering that several popular food items have been quietly reduced in size while maintaining or even increasing their prices.

The Shrinking Products Causing Big Problems

One of the most notable changes involves M&S's Colin the Caterpillar cake, which has reportedly decreased from 660g to just 550g - a substantial 110g reduction. Meanwhile, the price has remained steady at £7.50, effectively making the treat more expensive per gram.

Other products affected include:

  • The Gastropub Macaroni Cheese, reduced from 500g to 400g
  • Chocolate Cornflake Cakes, now containing only four instead of five
  • Various ready meals showing noticeable size reductions

Customer Backlash and Social Media Outrage

Disappointed customers have flooded social media platforms with comparisons and complaints. One shopper commented: "It's disappointing to see M&S engaging in this practice. The quality is still there, but you're getting significantly less for your money."

Another customer expressed their frustration more bluntly: "This is just sneaky. Either keep the size and increase the price, or be honest about the reduction. Don't try to hide it from loyal customers."

M&S Responds to Shrinkflation Claims

When questioned about the changes, an M&S spokesperson defended the company's position: "Like all retailers, we're facing significant inflationary pressures. We work hard to protect the value for money our customers expect from us, but sometimes need to make changes to ensure we're offering the best possible price."

The spokesperson added that the company tries to be "transparent with customers about any changes to our products" and emphasised their commitment to maintaining quality standards.

The Bigger Picture: Shrinkflation Across Supermarkets

M&S isn't alone in this practice. Shrinkflation has become increasingly common across the supermarket sector as retailers grapple with rising production costs, supply chain issues, and increased energy expenses.

Consumer experts note that shrinkflation often goes unnoticed by shoppers who might not check package weights regularly, making it an attractive option for manufacturers seeking to manage costs without dramatic price increases.

The key advice for consumers? Always check the unit price rather than just the package price, and be aware that your favourite products might be getting smaller even if the packaging looks familiar.