Marks & Spencer is revolutionising men's underwear with the launch of its groundbreaking Secret Support Trunks, a product that functions similarly to a push-up bra by offering a discreet lift and improved shape.
The Innovation in Men's Underwear
While women have long enjoyed numerous options for lift and support in their underwear, men's choices have traditionally been limited to basic boxers, briefs, or shorts. Marks & Spencer is set to change this landscape with its innovative new design that brings sophisticated support technology to menswear.
According to Mitch Hughes, director of menswear at M&S, the Secret Support Trunks provide 'a subtle lift and enhanced fit through clever, discreet design'. The key feature is an internal support pouch that has been specifically engineered to deliver exceptional comfort while providing that all-important lift.
Product Details and Market Reception
The new trunks are priced at £28 for a pack of three and are available in both black and white colour options. Sizes range from small to XL, making them accessible to most men. The internal pouch technology is designed to offer what the brand describes as a subtle two-inch lift, giving wearers enhanced confidence through improved shape and support.
Influencer Tom Sheard partnered with the brand to promote the new product, sharing his thoughts with his Instagram followers. 'Boys — let's talk about size. Kinda,' he wrote in his post. 'Think of it as a little boost for the boys — comfort, shape, and confidence, all in a boxer!'
Competitive Landscape and Christmas Gift Potential
Although this design represents new territory for M&S, the retailer isn't the first to explore supportive men's underwear. Brands like Vocla already offer ranges described as 'push up, support and lifting underwear' in various styles and colours. Meanwhile, Step One sells trunks featuring a 3D comfort pouch for £6 (reduced from £15), made from bamboo viscose to prevent sweating and chafing.
With the Christmas shopping season approaching, these innovative trunks present a potential solution for those struggling to find gifts for difficult-to-buy-for partners. Priced at under £30 for a three-pack and offering both practical benefits and a confidence boost, they might just become one of this year's most talked-about Christmas presents.
Mitch Hughes emphasised that the product's core mission is 'helping men feel their most confident', providing that extra lift and support whenever it's needed. The launch represents a significant step forward in making advanced support technology, traditionally reserved for women's underwear, accessible to male consumers.
