British retail giant Marks & Spencer is capitalising on the nation's love for brunch with the launch of its innovative 'breakfast party food range'. This first-of-its-kind collection, featuring croissants, pancakes, and scones, is designed to cater to Christmas season gatherings beyond the traditional main meal on the 25th of December.
A Festive Feast for Brunch Lovers
The new range, with products priced between £5.50 and £7.50 each, offers a selection of elevated breakfast classics. Shoppers can find items like Hot Smoked Salmon Röstis and a Hash Brown Topple Tower. The collection also includes American-inspired Maple Bacon Pancake Stacks and continental-style Mini Ham and Cheese Croissants.
Leaning further into the holiday spirit, M&S has simultaneously unveiled the second half of its festive selections. This includes whimsical Snowman Bao Buns with a Pad Thai vegetable filling and Tempura Prawns served with a ponzu dip.
New 'Picky Bits' for the Christmas Spread
Other new additions perfect for a festive spread are Chicken Tikka Masala-Topped Naans, Extra Mature Barber's Cheddar and Ham Scones, and Caramelised Onion and Goats Cheese Tartlets. For guests with specific dietary needs, M&S is offering gluten-free Mini Pecorino and Chorizo Tortillas, which the retailer suggests are 'perfectly paired with a versatile red wine'.
The launch taps into the popular 'mini' food trend, which M&S identified in its Autumn Trend Report for 2025 as a major online hit. The response on social media has been overwhelmingly positive, with many users admitting they have already stocked their freezers with the new items. On the retailer's Instagram post, customers were excitedly planning their Christmas Day breakfasts around the new range.
Redefining Christmas Celebrations
An M&S spokesperson stated, 'As the home of party food and picky bits, M&S Food is redefining Christmas get-togethers, offering customers a delicious new way to start their celebrations.' The supermarket confirmed that the timing is ideal, as party food sales are already up on last year. To encourage customers to try the full range, all M&S party food is now available on a 4 for 3 offer.
