Marks and Spencer has officially kicked off the festive food season with a game-changing launch: its first-ever dedicated Christmas breakfast party food range. The retailer revealed the new collection on Instagram on November 17, 2025, sending food lovers into a frenzy and prompting many to immediately begin stocking their freezers.
What's on the M&S Christmas Breakfast Menu?
The new range is designed to make the most important meal of the day a celebratory event. It features four standout products that promise to elevate the Christmas morning experience. The Maple Bacon Pancake Stacks combine British outdoor bred bacon and hot maple syrup between two fluffy buttermilk pancakes.
For a continental twist, the Ham & Cheese Mini Croissants are filled with Serrano ham and Castilla cheese, designed to be heated until the cheese turns deliciously gooey. Seafood lovers are catered for with the Hot Smoked Salmon Rosti, where mini potato rostis are topped with Caledonian Gold salmon mixed with sour cream, cheddar, and herbs.
Perhaps the most talked-about item is the Hash Brown Topple Tower, featuring golden, crispy potato hash brown fingers served with a tangy tomato dip. All items are available now in M&S Foodhalls and via Ocado, and are part of a four-for-three offer.
Shoppers Are 'Stocking Freezers' for Christmas
The announcement triggered an immediate and enthusiastic response from M&S fans on social media. One shopper declared the hash brown fingers "so good" and revealed their freezer was already full of them in preparation for Christmas Day.
Another customer inquired about freezing the products, to which M&S confirmed that the pancakes and salmon rosti are suitable for freezing. The user responded by stating they had already purchased items to have on Christmas Day, opting for this convenient alternative to avoid the mess of cooking a traditional Eggs Royale.
Comments ranged from "Oh my goodness how good do these look!!!!" to plans for Christmas gatherings. One particularly creative fan even suggested using the hash brown fingers for a festive game of "hash brown Jenga".
A New Festive Tradition Begins
This strategic launch positions M&S at the forefront of the competitive Christmas food market by focusing on a meal often overlooked in the festive lineup. The breakfast party food range allows celebrations to start first thing in the morning, offering restaurant-quality convenience for home entertaining.
With shoppers already purchasing in bulk for their Christmas preparations, the collection is poised to become a seasonal staple. The products are available immediately, meaning customers don't have to wait until December to enjoy these festive treats.
As one Instagram user perfectly summarised the general sentiment: "Always upping the game M&S." This new range certainly sets a high bar for what UK consumers can expect from their Christmas breakfast in 2025.
