Fragrance enthusiasts across the UK are rushing to get their hands on a limited-edition perfume set from Marks and Spencer, praising its luxurious scents and exceptional value. The Discover Eau de Parfum Intense Gift Set, priced at just £29.50, has become a surprise hit, offering shoppers a curated selection of the retailer's most popular intensified scents.
What's Inside The M&S Fragrance Set?
The ready-to-gift box contains four distinct 30ml Eau de Parfum bottles, providing a total of 120ml of fragrance. This cleverly designed set allows customers to sample a variety of scents from the new 'Intense' range, which promises longer wear than the brand's original Eau de Toilette offerings. At the current price, each bottle works out to an impressive £7.38, a significant saving compared to the £16 price tag for a single 50ml bottle of the same intensified fragrance.
The selection includes four of M&S's core bestselling scents in their new, more concentrated forms. The edit features Pink Pepper with spicy notes, the powdery and cosy Soft Iris, Warm Neroli with sunlit accents of bergamot and musk, and the creamy, holiday-inspired White Coconut. According to M&S, the 'Discover' range is designed to help shoppers experiment across fragrance families to find their perfect signature scent.
Shoppers and Critics Are Impressed
Early reviews from customers who have purchased the set have been overwhelmingly positive, with many highlighting the perceived high quality and sophisticated aroma of the perfumes. One particularly resonant review stated that the Pink Pepper fragrance "looks and smells expensive," adding that it was "well worth" the price.
Another shopper praised the set's practicality, noting: "Amazing quality and great size can throw it into my bag easily and they smell fantastic last all day and longer on clothes." The 30ml bottle size is seen as ideal for both trialling a scent and for travel, easily fitting into a handbag or suitcase.
However, some feedback noted that while the Eau de Parfum Intense versions offer improved longevity over the lighter EDTs, a few users still found the staying power less than that of some high-end designer fragrances. One reviewer commented: "Lovely perfume the only negative is it doesn't last very long but love the smell and great price." Despite this, the consensus points to exceptional value for money.
A Growing Reputation for Affordable Luxury
Marks and Spencer's own-brand Discover fragrances have been steadily building a loyal following over the past few years. The retailer has successfully carved out a niche for offering high-quality, accessible scents that challenge the perception of supermarket perfumes. The launch of the intensified Eau de Parfum collection towards the end of last year marked a strategic move to cater to customers seeking longer-lasting wear.
For those seeking an even more budget-friendly option, M&S also offers a Full Fragrance Eau de Toilette Collection, currently reduced to £25 from £50. This larger set includes nine 30ml bottles, making each scent a mere £2.78. Meanwhile, beauty retailers like Sephora and Cult Beauty are also promoting alternative discovery sets featuring premium and niche brands, though at a considerably higher price point than the M&S offering.
The success of the £29.50 set underscores a continuing trend of shoppers seeking luxury experiences and quality products without the designer price tag. For perfume fans looking to refresh their collection in the New Year, this M&S discovery set presents a compelling and wallet-friendly opportunity to explore new, highly-praised scents.
