Shoppers at Marks and Spencer are in a frenzy over a remarkably affordable fragrance that they claim is a near-perfect match for a luxury designer perfume costing over twenty times the price.
A Scent-sational Bargain
The product causing the stir is the M&S Discover Winter Nights Eau de Toilette, available in a 100ml bottle for just £10. According to the retailer, this limited edition scent is designed to "capture the essence of the season" with a vibrant and warming blend. Its official description notes top notes of bright red berries for a juicy freshness, a heart of delicate jasmine, and a rich, lasting base of smooth amber.
The festive fragrance is marketed as an uplifting and elegant choice, ideal for party season or as a special gift. However, it's the comparison made by customers that has truly set the beauty world abuzz.
The Ultimate Designer Dupe
In a wave of glowing online reviews, numerous customers have directly compared the budget-friendly M&S spray to the iconic and notoriously expensive Baccarat Rouge 540, a fragrance that retails for over £204 at stores like John Lewis.
One enthusiastic reviewer declared, "Fabulous and on par with Baccarat Rouge, this is a must for all Rouge lovers." Another offered a detailed analysis, writing, "This is a take on my absolute favourite scent, Baccarat Rouge. It might not be as long-lasting, but the smell is divine. A definite close at a fraction of the cost." A third simply stated, "The smell is amazing and just like [Baccarat Rouge]."
Overwhelmingly Positive Reception
Beyond the direct comparisons, the perfume has received widespread praise for its quality and value. Many shoppers have commended its longevity and beautiful scent profile.
"Beautiful smelling perfume and great price would highly recommend," said one customer. Another noted its versatility, commenting, "Beautiful, I feel this could be unisex but it’s still stunning and it honestly lasts all day!" A third review confirmed its lasting power, "Beautiful fragrance which lasts all day. I would definitely recommend this."
Other positive remarks highlighted its wintery appeal, with one shopper sharing, "Wanted a winter type fragrance and this hits the spot!" Another described it as "very light and smells of cherries!", confirming it lasted for several hours.
A Note of Caution Among the Praise
While the majority of feedback is highly positive, a small number of shoppers expressed disappointment. One critical review claimed the scent "Smells cheap, even for a budget scent," while another raised an issue with its longevity, warning, "The scent is lovely. However, the smell literally lasts no more than 10 minutes."
Despite these isolated criticisms, the consensus positions the M&S Discover Winter Nights as a standout hit in the competitive world of high-street fragrances, proving that a captivating scent doesn't always require a designer price tag.
