Morrisons customers are flocking to purchase a new, intensely spicy flavour of Nik Naks crisps, but the snack has been labelled "lethal" by some shoppers, with reports of lingering effects on taste perception. The nationwide supermarket chain, founded in Bradford in 1899 and now the fifth largest in the UK, is stocking the Xtra Hot 'n' Spicy Nik Naks, which come in a black packet adorned with orange and purple flame graphics, signalling their fiery nature.
Intense Heat Leaves Some Shoppers 'Numb'
The launch has sparked a wave of reactions on social media, particularly after the popular food-focused page New Foods UK shared images of the product on Facebook. Many commenters confirmed the crisps live up to their name, with one stating, "They're actually hot. FML," and another adding, "These were actually hot as s*** half way through a packet holy s*** lol." A more extreme response came from a shopper who claimed, "My tongue went numb literally cause of how spicy they were and I can usually handle spicy stuff like that really well," highlighting the potent heat that some find overwhelming.
Mixed Reviews on Spiciness Level
While many have branded the crisps "lethal," not all consumers agree on their intensity. Some Facebook users offered a more moderate perspective, with one posting, "I tried some of these the other day and they were quite hot. Not unbearable though," and another concurring, "Nice but they're not that hot." This divergence in opinions suggests the crisps may cater to varying spice tolerances, though the overall consensus leans toward them being exceptionally fiery for most palates.
Background on Nik Naks and Morrisons
Nik Naks, launched in the early 1980s, have long been cherished for their unique shape and unconventional flavours, such as Tangy 'n' Cheesy, Nice 'n' Spicy, Rib 'n' Saucy, and Scampi 'n' Lemon. The new Xtra Hot 'n' Spicy variant joins these classics as a limited edition offering, available not only at Morrisons stores but also at selected newsagents across the country. Morrisons, which began as an egg and butter market stall, has evolved into a major retail player, now serving millions of customers with diverse product ranges.
Role of Social Media in Food Trends
The buzz around these crisps has been amplified by New Foods UK, a social media account with hundreds of thousands of followers that regularly posts updates, reviews, and announcements about new confectionery and snacks spotted in UK supermarkets. Their reliable coverage has helped cultivate a dedicated following, making them a key influencer in driving consumer interest and discussions around products like the Xtra Hot 'n' Spicy Nik Naks.
As shoppers continue to seek out this spicy snack, the debate over its heat level rages on, with some embracing the challenge and others cautioning about its potent effects. Whether you're a spice aficionado or prefer milder treats, this new flavour is certainly making waves in the crisp aisle.
