Major high street retailers Morrisons, ASDA, and IKEA have made significant announcements affecting their customers, rolling out a series of special offers throughout February designed to provide relief for budget-conscious families. These initiatives include discounted children's meals, complimentary items, and additional perks for older shoppers, offering welcome support during the winter months.
ASDA's Comprehensive Café Promotions
ASDA is continuing its popular "Kids Eat for £1" promotion at in-store cafés for the entire month of February. Children can enjoy a selection of meals including penne pasta with meatballs, vegetable pasta, fish fingers, or chicken nuggets, all served with chips, salad, or peas. An all-day breakfast option is also available.
Importantly, parents, grandparents, or guardians do not need to purchase their own meal for the child to qualify for this deal. ASDA cafés are also providing complimentary Ella's baby food pouches for children under 18 months old, though an adult must make a purchase to receive this free item.
Pensioners are included in ASDA's offerings, with over-60s receiving a 10% discount on their café purchases every Wednesday. Additionally, the supermarket's £1 winter warmer special continues through February, which includes either chicken or tomato soup, bread, unlimited teas and coffees, and endless water top-ups exclusively for the over-60s.
IKEA's Affordable Family Options
IKEA is offering children's meals starting from just 95p daily from 11am onwards. Each meal includes pasta in tomato sauce, a soft drink, and fresh fruit, providing a nutritious and economical option for families.
The furniture giant has also highlighted its free workshops and activities, alongside the affordable kids' meals. IKEA's Småland supervised play area offers free childcare for up to 60 minutes, allowing parents to shop in-store while their children are safely entertained.
Morrisons' Free Kids' Meals with Conditions
Morrisons is allowing children to dine free throughout the day, every day, provided an adult spends at least £5 on a main course at the supermarket's café. This offer is available in Morrisons cafes nationwide and is open to children under 16 who are accompanied by an adult.
Youngsters can choose from a selection including Birds Eye chicken dippers, fish fingers, Green Cuisine veggie fingers, or a Goodfella's mini four cheese pizza, along with any kids' drink. This deal provides flexibility for families looking to save on dining costs.
Additional Family Restaurant Deals
Beyond these major retailers, many family restaurants are also offering special deals during the February half term, which typically runs from 16-20 February. Notable chains such as Ask Italian, Bills, Gordon Ramsay restaurants, TGI Fridays, and Pizza Hut are participating, according to Money Saving Central.
These offers include children eating for free, meals priced at £1, or discounts available after certain times of the day, such as 3pm. This broader trend highlights the widespread effort to support families with affordable dining options during the school break.
Overall, the announcements from Morrisons, ASDA, and IKEA reflect a concerted push to assist families with cost-saving measures, combining food discounts with additional benefits like free childcare and pensioner perks. These initiatives are likely to be welcomed by consumers seeking to manage expenses in the current economic climate.
