An unassuming £24 item from hardware giant Mitre 10 has become an unexpected Christmas sensation, flying off shelves after more than 1,000 units were sold in less than one month.
The Gadget Flying Off The Shelves
The Merry Lane Enchanted Light Wand offers a touch of festive magic, allowing users to wirelessly control their Christmas tree lights with a simple wave of the hand. Since its launch on October 23, demand has been so overwhelming that the product has completely sold out, with a restock already on its way to retailers.
This clever gadget functions by connecting an included RF adaptor to your Christmas lights. From there, you can switch them on or off from up to 10 metres away. Each wave not only activates the twinkling lights but also triggers enchanting sound effects, creating a truly magical atmosphere.
A Popular Alternative to a Sell-Out Hit
Mitre 10 has quietly launched its own version of a popular product, creating a 'dupe' of Kmart's £21 LED Magical Lighting Wand. With over 300 stores across Australia, the hardware chain has struggled to maintain stock levels for its own wand due to the surge in popularity.
Shoppers have been effusive in their praise for the product on social media. "Omg I’ve been wanting this," one excited customer said. Another declared it the "Best purchase of 2025."
The Original Viral Sensation
The frenzy for magical light wands was initially sparked by Kmart's sell-out item. Last month, shopper Meisha Carson filmed a now-viral video demonstrating how the Kmart wand works.
In her video, she showed how waving the wand towards her decorated tree not only lit it up but also emitted a delightful fairy tinkling sound effect. Her demonstration was met with astonishment online, with comments like "SORRY WHAT?!?" and "I NEED THAT FOR CHRISTMAS" flooding in, highlighting the gadget's widespread appeal.
