The Duchess of Sussex, Meghan Markle, has entered the festive food market with a new luxury chocolate collection, launching just one day after her Netflix holiday special faced a barrage of negative reviews.
A Sweet Launch Amid Critical Reception
On Thursday 04 December 2025, Meghan's lifestyle brand, As Ever, unveiled a limited-edition 'Chocolate Holiday Trio'. The launch comes directly in the wake of her Netflix programme, With Love, Meghan: Holiday Celebration, which premiered on Wednesday to a harsh reception from television critics.
The timing links the two ventures, with the white chocolate bar explicitly promoted as 'as seen on With Love, Meghan'. The show itself, in which Meghan shared festive tips like letting ornaments 'find their light' and explaining advent calendars, was described by some reviewers as 'quite mad and a little bit sad' and 'condescending'.
Details of the Luxury Confectionery
Priced at 12 US dollars (approximately £8.99) for an 80-gram bar, the collection is marketed as perfect for stocking stuffers or elevated last-minute gifts. Sales are limited to two bars per customer.
Each bar is wrapped in custom botanical-print paper and features what the brand calls Meghan's 'beloved signature ingredients' to spark nostalgia. The three flavours are:
- Dark chocolate with As Ever raspberry spread and sea salt.
- White chocolate with flower sprinkles and hemp hearts.
- Milk chocolate with shortbread cookies and bee pollen.
The brand stated the set was 'curated by Meghan and crafted by Compartes chocolatier Jonathan Grahm', calling it the season's 'most coveted set'. The flower sprinkles and hemp seed hearts featured are also sold separately by As Ever, with the sprinkles retailing for $15 (£11.23).
Brand Expansion and Public Scrutiny
This chocolate launch represents a direct product extension from content featured in Meghan's Netflix series, where she liberally used the sprinkles and hemp hearts. It marks a continued effort to build her As Ever brand into a commercial enterprise.
The move, however, places a commercial product squarely in the context of a television project that has been widely panned. The juxtaposition of a critical mauling for the show and the immediate promotion of a related premium product is likely to fuel further discussion about the Sussexes' commercial strategy in the UK and beyond.
Whether the £8.99 chocolate bars will find a receptive market remains to be seen, but their launch has undoubtedly secured significant public attention, blending the worlds of celebrity, critique, and festive commerce.
