McDonald's has announced that from July 14, its popular Wrap of the Day offer will no longer be available at restaurant tills or self-service kiosks. The deal, which has been a staple of the chain's value menu since 2011, will move exclusively to the McDonald's mobile app under a new promotion titled 'Get Any Wrap in the App'.
Customers will still be able to purchase any wrap for £2.49 via the app, but those ordering through kiosks will have to pay full menu prices ranging from £4.49 to £5.79. The promotion will run daily between 11am and 11pm, with a limit of one redemption per day.
The change has sparked backlash among some customers online. On Reddit's r/McDonaldsUK forum, one user wrote: 'BOYCOTT BOYCOTT BOYCOTT,' while another fumed: 'Well it was the only reason I went to McDonald's so.....' A third lamented: 'THEY'RE REMOVING WRAP OF THE DAY? ? ? no way.. I miss when it was £1.99.'
A McDonald's spokesperson defended the move, stating: 'From July 14, our new "Get Any Wrap in the App" offer will enable customers to redeem any wrap for £2.49, any day of the week, on the McDonald's App. We regularly review the ways we can improve our value offers and moving this new deal onto the app means customers will have more flexibility to choose their favourite wrap on any day they'd like it.'
The Wrap of the Day overhaul follows recent changes to McDonald's Food for Thoughts survey promotion, which now offers a complimentary medium fries, cheeseburger, Oreo McFlurry or Smarties McFlurry when customers spend £5, instead of the previous £2.99 burger-and-fries meal.
