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Lululemon Temporarily Withdraws New Leggings Line Following Customer Feedback
Lululemon has suspended online sales of its new Get Low leggings collection in the United States after numerous customers reported issues with the fabric being see-through. The athletic apparel giant confirmed the move on Wednesday, stating it needed to better understand initial guest feedback and provide product education.
Company Statement and Current Availability
A spokesperson for Lululemon told The Independent: "Our Get Low collection is designed to support our guests as they train and features seamless technology to provide a sculpted look and feel in a weightless, fast-drying fabric. We have temporarily paused sales online in North America to better understand some initial guest feedback and support with product education."
Importantly, the spokesperson clarified that the collection remains available in physical stores across North America, and continues to be sold through e-commerce channels in other international markets. The company expects to reintroduce the leggings to North American online platforms soon.
Customer Reactions and Social Media Feedback
The decision follows a wave of customer criticism, particularly on social media platforms. In a Reddit forum dedicated to Lululemon products, multiple shoppers expressed dissatisfaction with the Get Low leggings' transparency.
One customer wrote: "The leggings were absolutely see-through when you squat or bend over, regardless of the color." Another commented: "I 100 percent did not like the leggings. Completely see through, no compression, and weird color blocking." A third user added: "Tried them yesterday. Total fail on the design. There's no compression!!!"
International Sales Continue
While North American online sales are paused, the Get Low leggings remain available through European channels. The Austrian version of Lululemon's website, for instance, currently lists the product at $114.99 per pair. The product description promises a "hugged feel and a defined look to your quads and glutes through every supercharged movement."
Broader Context: Lululemon's Market Position and Legal Actions
Lululemon has built its reputation on chic, comfortable athleisure wear including yoga pants, tank tops, fitted leggings, and accessories. The company places significant emphasis on product originality and quality control.
This incident occurs against the backdrop of Lululemon's ongoing legal battle against product imitation. In July, the company filed a lawsuit against wholesale retailer Costco, alleging the sale of knockoff versions of popular Lululemon items including Scuba hoodies, Define jackets, and ABC pants.
The lawsuit claims these "dupes" – a term popularised by social media influencers who create try-on videos showcasing cheaper alternatives to premium brands – infringe upon Lululemon's intellectual property rights and damage its carefully cultivated brand reputation. The company specifically references the hashtag "LululemonDupes" used on platforms like TikTok to promote imitation products.
Original Lululemon items mentioned in the lawsuit retail at premium prices: Scuba hoodies around $118, Define jackets approximately $128, and ABC pants similarly priced. The legal case remains unresolved at this time.
This temporary withdrawal of the Get Low leggings represents a responsive move by Lululemon to address quality concerns directly from consumers, demonstrating the brand's commitment to maintaining its market position through customer satisfaction and product integrity.
