American bakery chain Cinnabon has closed all 12 of its UK outlets, just under five years after its British debut. The brand, famous for its decadent cinnamon rolls, has vanished from major cities including London, Birmingham, Manchester, Leeds, Liverpool and Edinburgh.
Foodies have expressed shock and sadness at the news. Content creator Angelina Perello-Javar, known for her food reviews on TikTok, visited Westfield London to confirm the closure. In a video that has amassed over 419,000 views, she said: 'This is definitely the worst news I've heard this week. Cinnabon do the best buns in the entire world.'
Upon finding the empty kiosk, she added: 'It's empty. Can we please just get a moment of silence for Cinnabon right now because I am actually grieving.' Fellow fans commented: 'This is worse than heartbreak' and 'I'm in mourning.'
EG On the Move, the firm that brought Cinnabon to the UK, said it made the 'strategic decision' to close all stores to focus on its core convenience retail business. The company stated: 'This was not a decision taken lightly, but it reflects the strategic shift to focus on areas where we can deliver the greatest value to our customers.'
Despite the closure, TikTok users have suggested alternatives such as Cinnaful in Leeds and Rollers in Manchester, with one recommending Tesco's cinnamon buns heated for 40 seconds.
