One of Britain's favourite crisp brands is undergoing its most significant visual transformation in years. Lay's, known for its classic blue and red packaging, has unveiled a completely redesigned logo and bag that marks a dramatic departure from its traditional appearance.
The new design features a simplified, modernised logo with the brand name in bold, lowercase letters against a striking blue background. Perhaps the most noticeable change is the replacement of the familiar red circle with vibrant, colourful illustrations representing different crisp flavours.
What's Changing on Your Crisp Packet
The redesign affects multiple elements of the packaging:
- Simplified logo: Gone is the traditional stylised text, replaced with clean, modern typography
- Colourful flavour indicators: Each variety now features unique illustrations instead of standard colour coding
- Enhanced visibility: The new design aims to stand out more effectively on crowded supermarket shelves
- Modern aesthetic: The overall look aligns with contemporary design trends while maintaining brand recognition
Why Now? The Strategy Behind the Rebrand
Industry experts suggest this rebranding effort comes as parent company PepsiCo seeks to refresh its snack portfolio and appeal to younger consumers. The move follows similar redesigns across the crisp and snack category as brands compete for attention in a increasingly crowded market.
The timing coincides with the autumn retail season, when supermarkets typically refresh their snack aisles and consumers are more likely to notice packaging changes.
Consumer Reaction and Availability
Early sightings of the new packaging have already sparked discussion among crisp enthusiasts on social media. While some welcome the modern update, others express nostalgia for the familiar design that has graced British lunchboxes for decades.
The newly designed Lay's crisps are expected to appear in supermarkets and convenience stores across the United Kingdom throughout September and October, gradually replacing existing stock.
This represents the most substantial visual update to the brand since it transitioned from the Walkers name in most international markets, signalling Frito-Lay's commitment to creating a cohesive global identity for one of its flagship products.
