The UK’s plant-based food scene has just cracked open a major new addition: Just Egg, the wildly popular liquid egg substitute from the US, is now available in British supermarkets. Made entirely from mung beans, this innovative product promises the taste and texture of traditional scrambled eggs—without the cholesterol or environmental footprint.
What Is Just Egg?
Developed by the California-based company Eat Just, Just Egg is a plant-based alternative that mimics the flavour and consistency of real eggs. The key ingredient? Protein-rich mung beans, blended with turmeric and other natural seasonings to create a golden, scramble-ready liquid.
Where Can You Buy Just Egg in the UK?
The product has rolled out in major UK retailers, including Sainsbury’s and Ocado, with a 355ml bottle priced at around £4.50. While slightly pricier than conventional eggs, advocates argue the environmental and health benefits justify the cost.
Why the Hype?
- Sustainability: Just Egg uses 98% less water and emits 93% fewer carbon emissions than chicken egg production.
- Health perks: Cholesterol-free and packed with protein, it’s a hit with fitness enthusiasts and vegans alike.
- Versatility: Works in omelettes, baking, and even French toast.
The Future of Plant-Based Eating
With the UK’s vegan market booming—now worth over £1.5 billion—Just Egg’s arrival signals a growing demand for sustainable, animal-free alternatives. Could this be the end of the traditional Sunday fry-up? Probably not yet, but it’s certainly stirring the pot.
