Move over, tinsel and baubles – there's a new Christmas star in town, and it's not what anyone expected. John Lewis has officially unveiled its highly anticipated festive campaign, introducing the nation to Snapper, an adorable Venus flytrap with a penchant for festive lights.
The Heartwarming Tale Behind the Ad
This year's narrative follows a young boy's ambitious endeavour to create the most spectacular Christmas light display his street has ever seen. His secret weapon? A rapidly growing, light-loving plant named Snapper. The ad beautifully captures the magic of childhood imagination and the joy of bringing communities together during the festive season.
Where to Find Your Own Piece of Snapper Magic
True to form, John Lewis is launching an exclusive collection of Snapper-themed merchandise. Shoppers can get their hands on everything from cuddly Snapper soft toys starting at £12 and stylish pyjamas at £25, to charming tree decorations and cozy adult-sized Christmas jumpers.
More Than Just an Advert
The retailer is using its platform for good, partnering with the charities Hubbub and FareShare. This initiative aims to support families in need, ensuring they can enjoy the festive season while promoting sustainability – a cause close to Snapper's leafy heart.
The campaign is already generating significant buzz across social media, with many predicting Snapper will become this year's must-have Christmas character. With its blend of nostalgia, charm, and a touch of the unexpected, John Lewis appears to have captured the festive spirit once again.
