The countdown to the biggest retail event of the festive season is officially on. The John Lewis Boxing Day 2025 sale is less than a week away, promising significant discounts across technology, homeware, fashion, and beauty from coveted brands.
While Black Friday bargains are still fresh in the memory, many savvy shoppers hold out for the post-Christmas sales, where retailers like John Lewis, Amazon, Currys, Argos, Next, and M&S traditionally roll out extensive offers. The era of queuing outside stores at dawn has largely given way to online bargain hunting, allowing customers to browse deals comfortably from home.
When does the John Lewis Boxing Day sale start?
Shoppers can get a head start on the bargains, as John Lewis typically launches its Boxing Day sale online on Christmas Eve. While physical stores will be closed on Boxing Day itself to give staff a well-deserved break, the website will be fully operational. The in-store event will then commence on 27 December, with offers soon merging into the retailer's wider January sale.
What deals can shoppers expect?
The John Lewis sale is renowned for substantial price cuts on premium brands. In previous years, shoppers have enjoyed impressive savings that have rivalled Black Friday discounts. Top offers have included £150 off Apple iPhone 16 Pro Max and iPad Mini models, alongside major reductions on furniture from sofas to dining tables.
Fashion enthusiasts have snapped up £200 off Coach bags, 25% off Levi's jeans, and 50% off winter knitwear. In beauty and home, favourites from Charlotte Tilbury, Clarins, Dyson, Shark, and Ninja are regularly discounted, with cult kitchenware brand Le Creuset also featuring prominently.
Expert tips for finding the best bargains
To navigate the sale successfully, the IndyBest shopping team recommends planning ahead. "Make a list of the products you actually need or want beforehand, so you don't waste time scrolling through endless deals," they advise. It's also worth signing up to retailer newsletters for early notifications.
Once the sale is live, use the website filters to browse by category and always compare prices with other retailers before purchasing to ensure you're getting the best possible deal. The IndyBest team, which tests and reviews products year-round, will be curating only the top offers in their guide, providing a trusted source for genuine savings.
Early deals available now
While the main event is days away, some enticing post-Black Friday discounts are already live at John Lewis, offering a preview of the savings to come.
Apple AirPods 4 with active noise cancellation have dropped from £119 to £99. Reviewed by tech critic David Phelan, these earbuds feature an improved H2 chip, personalised spatial audio, and effective noise cancellation in a lightweight, open-fit design.
The coveted Dyson Airwrap i.d. in pink and rose gold is now £399, down from £479. This version includes attachments for straight and wavy hair, with a flyaway smoother tool that tames unruly strands.
For home cooks, the Le Creuset 22cm round cast iron casserole is discounted by £69, now costing £270 instead of £339. This 4.2-litre Dutch oven is a market-leading piece of kitchenware praised for its versatility.
Coffee lovers can also save £210 on the De'Longhi Magnifica Evo bean-to-cup machine With the January sale historically offering up to 50% off, the period of major savings at John Lewis is set to extend well into the new year, making it a prime destination for post-Christmas shopping.
