The countdown to Christmas has begun, and for countless fans, the most anticipated event isn't just the big day itself—it's the launch of the new Jellycat soft toy collection. Renowned for their irresistibly soft fur and whimsical characters, Jellycats have become the must-have gift, often flying off shelves in a matter of hours.
To avoid the disappointment of missing out on this year's festive favourites, planning is essential. Here’s your definitive guide to navigating the Jellycat Christmas 2024 range.
When Can You Get Your Hands on the New Jellycats?
While Jellycat is famously tight-lipped about exact release dates, historical patterns give us a strong indication. The brand typically unveils its Christmas collection in a series of waves throughout the autumn. The first major drop usually happens in late September or early October, with subsequent releases leading right up to the festive season.
Our advice? Start checking your favourite retailers from mid-September onwards. Signing up for newsletters from official stockists is the single best way to get an immediate alert when new stock arrives.
Where to Shop the Jellycat Christmas Range
Jellycats are sold through a vast network of independent boutiques and major retailers across the UK and online. Key stockists to watch include:
- Official Jellycat Retailers: Hundreds of independent toy shops, gift stores, and department stores carry the brand. Use the store locator on the official Jellycat website to find one near you.
- Major Online Retailers: Keep a close eye on sites like John Lewis, Selfridges, and Amazon, which often get significant stock.
- Specialist Children's Stores: These are often the first to receive new lines and have knowledgeable staff.
Top Tips for Securing Your Favourite Characters
With demand consistently outstripping supply, a good strategy is crucial. Follow these tips to improve your chances:
- Be Quick: Popular new designs, especially from the 'Amuseable' line (think smiling avocados or joyful croissants) and the classic 'Bashful' bunnies, can sell out in minutes. Decide on your favourites in advance.
- Pre-Order if Possible: Some smaller independent retailers offer pre-order options. This is the most secure way to guarantee you get the toy you want, though it often requires paying upfront.
- Set Up Alerts: As mentioned, newsletter sign-ups are golden. Also, consider turning on post notifications for the social media accounts of your preferred stockists.
- Don't Delay: If you see a Jellycat you love in stock, buy it there and then. Hesitation often leads to a sold-out notification at the checkout.
By staying informed and prepared, you can transform the stressful hunt for the perfect Jellycat into a successful and joyful Christmas shopping experience. Happy hunting!
