IHOP has introduced its first-ever permanent value menu in the UK, offering breakfast combos priced under £6. The menu, available daily from 7am to 10pm, includes four options such as the Breakfast Faves Combo with pancakes, eggs, and bacon or sausage, and the French Toast Faves Combo.
The move comes as customers increasingly seek affordable dining options. IHOP president Lawrence Kim stated, 'We know our guests are more value-conscious than ever, so the launch of IHOP’s Value Menu is a direct response to what they want.'
The value menu builds on a previous limited-time offer last October, which was only available on weekdays. The new permanent menu aims to provide consistent low-cost meals seven days a week.
IHOP, founded in 1958, operates over 1,800 restaurants globally, including branches in the UK. The chain emphasises accessibility, with two-thirds of its clientele having a household income under £60,000.
