The countdown to one of the most anticipated shopping events of the year has officially begun. H&M, a cornerstone of the British high street, is gearing up for its Black Friday 2025 sale, promising significant savings on everything from winter essentials to party-season finery.
Key Dates and What to Expect
Mark your calendars: the main H&M Black Friday event is confirmed to run from Friday 28 November 2025 through to Monday 1 December 2025. This follows a highly successful period for the brand, which recently showcased a coveted collaboration with Glenn Martens and a star-studded spring/summer 2026 show at London Fashion Week.
While other retailers like Selfridges, Liberty, Zara, and Mango also slash prices, H&M's sale is one to watch. Last year, shoppers enjoyed 40 per cent off selected items, with discounts soaring to an impressive 70 per cent on Cyber Monday. For 2025, the brand is already offering early deals with up to 50 per cent off, and H&M app members have historically gained early access, making it wise to download and sign up now.
Top Early H&M Black Friday Picks
You don't have to wait for the official start date to bag a bargain. Here are some of the best early deals already available.
H&M Sequin Wrap Dress: Was £44.99, now £33. This party-perfect dress features a flattering V-neck and a mini hemline, ideal for the festive season.
H&M V-Neck Cable Knit Jumper: Was £24.99, now £18. A pretty pink jumper made from a polyester and wool blend, offering a cosy yet stylish winter layer.
H&M Flared Tailored Trousers: Was £15.99, now £13. These black trousers with a flared leg and pleated detail provide a chic, seventies-inspired look.
H&M Linen-Blend Waistcoat: Was £34.99, now £25. An androgynous, long-line waistcoat with notch lapels, perfect for creating a smart, layered outfit.
H&M Boat-Neck Body: Was £12.99, now £9. An affordable and elegant basic bodysuit crafted from stretchy jersey material.
H&M Aviator Jacket: Was £64.99, now £45. This faux suede jacket with a fluffy interior offers a relaxed, oversized fit and plenty of warmth.
H&M Studded Shoulder Bag: Was £19.99, now £14. A statement faux leather bag adorned with silver studs, a versatile accessory for any party outfit.
A One-Stop Shop for Winter and Gifting
The H&M Black Friday sale is a comprehensive event, extending far beyond clothing. Shoppers can find discounts on beauty products, homeware, and kids' clothing, making it a prime destination for Christmas gifts. The sale also covers this season's key trends, including faux fur, leather, sharp tailoring, and scarf silhouettes. Whether you need a new trench coat, a luxurious cashmere knit, winter boots, or even ski wear, H&M's event promises to deliver.
With the official kick-off just days away, now is the time to plan your haul and take advantage of these early price cuts.
