Dunelm's Designer William Morris Rug Sees Surge in Demand Following Major Price Reduction
Shoppers across the UK are flocking to homeware retailer Dunelm to secure a coveted designer rug that has been dramatically reduced to half price. The William Morris At Home Bird and Pomegranate Rug, featuring an iconic print from the archives of the celebrated English textile designer, is experiencing exceptionally high sales volumes as customers praise its luxurious softness and stable, non-slip performance on floors.
Exquisite Design Meets Practical Innovation
This washable rug masterfully transforms one of William Morris's most beloved and intricate patterns into a contemporary, functional home accessory. The design vividly depicts birds nestled among fruit-laden branches, celebrating the harmony of nature with rich, detailed artistry. Available in a stunning teal colourway, the rug comes in three versatile sizes to suit various room dimensions.
Crafted with a plush velvet-feel pile, it offers a wonderfully tactile experience while being entirely machine washable, making it an ideal choice for busy family households. The rug seamlessly merges classic aesthetic appeal with everyday practicality, ensuring style is not compromised for convenience.
Substantial Savings Across All Sizes
The medium-sized version, measuring 190cm by 290cm, has seen its price slashed by a full 50%, now available at £139.50 instead of the original £279. The smallest size, 115cm by 170cm, is priced at £99, while the largest, 152cm by 230cm, retails for £169. These significant reductions have made the designer piece more accessible, contributing to its rapid sell-out rate.
Overwhelmingly Positive Customer Feedback
With an impressive average rating of 4.7 out of five stars from nearly two dozen reviews, customer satisfaction is notably high. One enthusiastic buyer remarked, "Beautiful rug, ordered the larger size. What I really like about it is the colour! So many different shades of green with pomegranates and birds on it. Machine washable as well."
Another detailed, "I'm pleased with the William Morris Rug. It is very soft to the touch and sits very well on underlay. Lots of walking on it and never moves. Remains smooth on the floor." This feedback highlights the rug's praised stability, a key feature for many households.
A third reviewer added, "Bought this as my last rug had seen better days. I was really struggling to find a new rug for my living room and saw this online so thought I would give it a go. It looks superb and the design is really unusual but really great. Very pleased with purchase and love looking at it. Very reasonable price too."
Minor Criticisms and Practical Solutions
Despite the overwhelming praise, one customer awarded the rug just two stars, noting issues with slipping and bunching, stating rug grippers did not resolve the problem. To mitigate such concerns, experts recommend using high-quality rug grippers, such as triangular adhesive pads available from retailers like Amazon for approximately £6.99, to secure the rug firmly and prevent unwanted movement.
Alternative Rug Options for Varied Tastes
For those seeking different styles, Dusk offers the Zion Persian Style Rug starting from £65, featuring traditional Persian designs in natural shades with orange accents. Alternatively, the Global Swirl Yellow Cotton Flatweave Rug, priced at £35 for a 120cm by 170cm size, provides a vibrant option with its sunshine yellow swirls on a cream background, crafted from 100% cotton.
The William Morris Bird and Pomegranate Rug at Dunelm represents a rare opportunity to acquire a high-end designer piece at a substantially reduced cost, combining artistic heritage with modern functionality for today's homes.
