In a move that sets up a direct clash with Colonel Sanders, Domino's Pizza has fired the latest salvo in the UK's fast food wars. The delivery giant has dramatically expanded its menu beyond pizza, launching a comprehensive new chicken range designed to tempt taste buds and steal market share.
The ambitious new lineup features a variety of crowd-pleasing options. Customers can now get their hands on classic Chicken Wings and crispy Chicken Strips, perfect for sharing or enjoying solo. For those seeking a more substantial meal, Domino's is introducing a Chicken Box, bundling sides and mains for a complete feast.
A Strategic Power Play
This expansion is far from a simple menu update; it's a strategic power play. By venturing deeper into the lucrative chicken market, Domino's is positioning itself as a full-service delivery contender, capable of taking on established specialists like KFC on their home turf. The move acknowledges the growing consumer demand for variety and convenience from their favourite delivery apps.
What's on the Menu?
The new chicken items are priced competitively, ensuring they are an attractive add-on to a pizza order or a stand-alone purchase. This tactical pricing is key to driving trial and winning over loyalists of other chicken chains. The launch indicates Domino's confidence in its brand power and its distribution network to deliver a product that can compete on flavour and quality.
This bold step signals a new chapter for the UK's competitive food delivery landscape. It’s no longer just about who has the best pizza; it’s about which chain can become the ultimate one-stop-shop for delivered food. For KFC and other chicken-focused outlets, the competition has just been delivered hot to their door.
