Bargain hunters and holiday planners, take note: one of the most anticipated sales events in the UK retail calendar is about to hit. Dock & Bay, the beloved towel brand renowned for its quick-drying and sand-proof designs, is launching a spectacular flash sale.
Dubbed VIP Sunday, the event will run for a mere 24 hours on Sunday, 23 November 2025. This strategic date places it a full week before the official Black Friday rush, offering savvy shoppers a prime opportunity to get ahead on their gift shopping and holiday essentials.
How to Access the Exclusive 25% Discount
This isn't a sale that will be openly advertised on the website. To gain access to the 25% off everything promotion, customers must register in advance. The process is simple: would-be shoppers need to provide their name and email address via a dedicated sign-up link. Once registered, they will receive access to the site-wide discount, applicable to everything from bath and beach towels to hair towels and even accessories for pets.
The brand has built a loyal following, amassing thousands of five-star reviews. Customers frequently praise the towels' ability to dry in no time, a key feature that prevents the damp, musty smell associated with traditional cotton towels. One enthusiastic reviewer even urged others to ditch all other towels in favour of the Dock & Bay version.
More Than Just a Beach Towel
While the brand is famous for its beach towels, the sale encompasses its entire range. Shoppers can browse a versatile collection that includes bath towels, hair towels, tea towels, ponchos, and bags. A standout feature is the handy carry case included with each towel, allowing it to be folded into a compact, travel-friendly size.
The practicality is a major selling point. The 100% recycled microfiber material is not only eco-conscious but also highly functional. The brand claims it dries three times faster than cotton. For beach-goers, the sand-proof quality is a game-changer, with one customer stating, I don't know how I ever lived without it. Genuinely is sand-proof and dries quickly.
For those with furry family members, the sale also includes 25% off dog towels. These are ideal for the wet and muddy British winter, helping to dry off pets after walks. Customers say these towels make walkies a breeze, describing them as practical, quick-drying, and stylish.
Considerations and Perfect Gifts
It's worth noting that the unique texture of microfiber towels isn't for everyone. One reviewer shared that while the towel looks great, it feels funny on skin, suggesting it may take some getting used to.
With the festive season approaching, a Dock & Bay towel is being touted as a thoughtful and practical gift. The towels come in a variety of sizes and an array of bright, bold, and colourful designs, though the brand is arguably best-known for its luxe-looking striped patterns. As one shopper put it, having bought a second towel as a gift, It is the best looking towel I've ever had. Another confirmed its gift-worthiness, saying, Best purchase I made for a holiday... I tell everyone about them.
With the sale lasting only one day, signing up for access is the only way to secure these coveted items at a significant discount.
