In a major initiative to support families grappling with the ongoing cost-of-living crisis, Deliveroo has teamed up with some of the UK's most beloved restaurant chains to offer kids' meals for just £1.
The groundbreaking scheme, which launched on Monday, sees participating outlets like Wagamama, PizzaExpress, and Dishoom drastically reduce the price of their children's menu items. This move is designed to provide immediate financial relief to households during the summer holidays, a period when food expenses typically soar.
How The £1 Kids Meal Deal Works
The process is simple for parents and guardians. To claim the offer, customers must place an order for delivery or collection via the Deliveroo app or website. The discount is then automatically applied at checkout when a participating kids' meal is added to the basket alongside any main adult meal from the same restaurant.
This initiative is not a short-lived promotion but is set to run indefinitely, offering a long-term solution for budget-conscious families. The collaboration represents one of the most significant industry responses to the pressure on household finances.
A Growing List of Participating Restaurants
The deal boasts an impressive roster of popular dining spots. Families can enjoy £1 meals from a variety of cuisines:
- Wagamama: Options like Yaki Soba noodles or a mini chicken curry.
- PizzaExpress: A classic Piccolo pizza with a side and a drink.
- Dishoom: Favourites such as the House Black Daal or a Chicken Tikka roll.
- Other participants include German Doner Kebab, Popeyes, and The Athenian.
This wide selection ensures there is something to suit even the pickiest of young eaters.
Industry Leaders on a Mission to Help
Will Shu, CEO and founder of Deliveroo, stated the company is "committed to helping our customers through the cost-of-living squeeze." He emphasised that the goal is to "provide value for money and help families keep costs down, especially during the school holidays."
Emma Woods, CEO of Wagamama, echoed this sentiment, expressing pride in joining the effort to "make eating out more accessible" for families across the country. The collective action highlights how major players in the food and delivery industry are leveraging their scale to make a tangible difference for consumers.
For many UK families, this partnership offers a rare piece of good news, making a restaurant-quality meal at home an affordable treat once again.
