At just 7 years old, Alex Butler had no idea that her simple card game concept would transform into a global phenomenon. The young entrepreneur from Wisconsin created Taco vs Burrito as a fun family activity, but today it stands as a testament to youthful innovation and business acumen.
The Humble Beginnings of a Business Prodigy
What started as a kitchen table project in 2016 quickly captured the imagination of children and parents alike. Butler's strategic card game, which challenges players to build the most valuable meal, demonstrated remarkable market potential from its earliest days.
From Crowdfunding to Corporate Deal
The game's journey to success included:
- A wildly successful Kickstarter campaign that raised $22,000
- National recognition through appearances on Shark Tank and The Today Show
- Acquisition by major toy company PlayMonster in 2020
More Than Just a Game
Taco vs Burrito has become an unexpected tool for financial education, teaching children valuable lessons about:
- Strategic decision-making
- Basic investment principles
- Risk assessment
- Creative problem-solving
The game's continued popularity proves that learning business fundamentals can be both engaging and deliciously fun.
The Future of Young Entrepreneurship
Now a teenager, Butler serves as an inspiration to aspiring young business minds. Her story demonstrates that with creativity, determination, and family support, age is no barrier to entrepreneurial success.
